The Albany Business Review's Best Places to Work awards ceremony is about recognizing companies that take the steps to create a workplace culture where employees feel heard, valued and motivated.

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The goal for me as the designer was to work with the Events Director and Senior Designer to create an eye-catching integrated campaign from start to finish that motivates local companies to submit to the survey and participate.

 

We achieved the goal by creating a cohesive campaign for advertising, which includes multiple stages of varying sizes of print and digital ads, email blasts, collateral like large format stage and award banners, name tags and programs, along with the company incentives such as a front/back t-shirt design with winning companies printed on the back.